Uttaranchal Institute
Hospitality Management & Tourism
Uttaranchal Institute of Hospitality Management and Tourism
Mass communication refers to spreading of information to public or masses using a variety of media, viz. television, radio, internet, movies, newspapers etc. It is rapidly gaining recognition and students are getting attracted towards it. Until the advent of TV, media meant newspapers and magazines, and journalism was a public service calling. With changing mores of economy, media is now diverse in form and ownership. The rise of new media has created a whole range of new possibilities, and profiles such as Disc Jockeys or Radio Jockeys are not so unusual. A degree in mass communication opens up opportunities in Journalism, Public relations and advertising, as a career. But remember a solid command over the language is crucial for success.
As one can the industry is doing quite well for itself and is predicted to do well for some years now. The students of this trade can look forward to working in public relations, television, films, publishing, journalism, editing, direction, etc. The thing to remember while applying to the industry is that people with strong people skills and a head for communication will be preferred any give day over others. The job requires the aspirants to be skillful, energetic and also creative.
Following are the various job profiles offered to graduates in mass communication:
| Sound Engineer | Art Director |
| Film Director | Editor |
| Public Relations Officer | Event manager |
| Sound Mixer and Sound Recorder | Video Jockey |
| Special Correspondent | Fashion Photographer Cartoonist |
| TV Correspondent | Illustrator |
| Producer | Critic |
| Screenwriter | Photojournalist |
Also on completing their graduation in Mass Communication the aspirants of the field can look forward to working with the following types of companies and areas:
| AIR - All India Radio | |
| Circulation and Public Relations | TV Channels |
| Central Information Service | Radio Telecasting Companies |
| Central Information Service | Radio Telecasting Companies |
| Legal Affairs Department | Websites Periodicals and Magazines |
| Journals | Newspapers |
| News Agencies | Books and Novels |
| Press Information Bureau | Blogs |
| Photography Companies | Broadcasting Corporations |